At CES 2026, Everything Is AI. What Matters Is How You Use It
Integrated chatbots and built-in machine intelligence are no longer standout features in consumer tech. If companies want to win in the AI era, they've got to hone the user experience.
What is the impact of technology on business efficiency?
Integrating technology into business processes can significantly enhance efficiency. For instance, companies that adopt automation tools often see a reduction in operational costs by up to 30%. This transformation allows teams to focus on strategic tasks rather than repetitive ones, ultimately leading to improved productivity.
How can companies leverage data analytics?
Businesses can leverage data analytics to gain insights into customer behavior and market trends. By analyzing data, companies can make informed decisions that lead to better customer engagement and increased sales. Studies show that organizations using data-driven strategies are 5 times more likely to make faster decisions than their competitors.
What role does innovation play in technology adoption?
Innovation is crucial for companies aiming to adopt new technologies because it encourages a culture of continuous improvement. Organizations that prioritize innovation are better positioned to adapt to market changes and customer needs. Research indicates that 84% of executives believe that innovation is essential for their company's growth and sustainability.

At CES 2026, Everything Is AI. What Matters Is How You Use It
published by Swerve Limited
Swerve is a responsive, 100% Kiwi-owned technology business. We are headquartered in Auckland and service clients across New Zealand.
Our customers are diverse, from the engineering firms that build the infrastructure of the nation, to the Hobbiton team in Middle-earth that warm the hearts of countless international (and local) visitors.
No matter their business, each client enjoys big team capability, delivered with small team agility - and the simplicity of one responsive IT partner for everything.
We believe IT matters
Our purpose: To put people at the heart of technology, as we design, deliver, and support exceptional IT experiences that keep business humming.
Swerve was founded in 1999 and for over 25 years we've taken care of technology because we know IT matters.
IT matters because it powers the engine rooms of the Kiwi economy. Businesses like yours, that is.
IT matters because it protects IP, data, and the lifeblood of livelihoods in an age of sophisticated cyber crime. IT matters for productivity, for communication, for healthy communities, and for everything that keeps New Zealand humming in a digital world.