If everyone automates, who still thinks? AI agents & the future of marketing
This Cambridge Network article examines how AI agents are changing the balance between automation and human thinking, particularly in marketing and creative roles. It highlights why human judgment remains essential as automation expands. Connect with Swerve Limited to explore how AI can augment — not replace — meaningful work.
Will AI checkout become mainstream in 2026?
2026 is expected to be a pivotal year for AI checkout, as it will be the first full year that shoppers can complete transactions within AI platforms like ChatGPT and Perplexity. In 2025, surveys indicated that between 33% to 83% of respondents used AI for holiday shopping, suggesting a growing comfort with AI shopping. The success of AI checkout will depend on whether consumers feel secure enough to click 'buy' within these platforms.
What challenges do brands face with AI checkout?
Brands face several challenges with AI checkout, including limited access to customer data and insights. For instance, when customers check out through platforms like Perplexity, the transaction appears as if it came from a Perplexity employee, making it difficult for brands to understand their customer base. Additionally, many brands are concerned about losing control over customer relationships and the data that comes with direct sales.
How are brands preparing for AI checkout?
Brands are actively working to enhance their visibility in AI results through strategies like generative engine optimization (GEO). This includes creating rich content and optimizing their online presence to rank higher in AI search results. Some brands, like Brooklinen, are also looking to integrate loyalty programs with AI platforms to better understand their customers and foster deeper connections.
If everyone automates, who still thinks? AI agents & the future of marketing
published by Swerve Limited
Swerve is a responsive, 100% Kiwi-owned technology business. We are headquartered in Auckland and service clients across New Zealand.
Our customers are diverse, from the engineering firms that build the infrastructure of the nation, to the Hobbiton team in Middle-earth that warm the hearts of countless international (and local) visitors.
No matter their business, each client enjoys big team capability, delivered with small team agility - and the simplicity of one responsive IT partner for everything.
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Swerve was founded in 1999 and for over 25 years we've taken care of technology because we know IT matters.
IT matters because it powers the engine rooms of the Kiwi economy. Businesses like yours, that is.
IT matters because it protects IP, data, and the lifeblood of livelihoods in an age of sophisticated cyber crime. IT matters for productivity, for communication, for healthy communities, and for everything that keeps New Zealand humming in a digital world.
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